01 / WEBSITES
Custom Websites
Cinematic, modern websites for businesses whose current site doesn't reflect what they do. Designed and shipped in days, not months. Hosting and maintenance handled.
The Watts Company
AI-powered systems for small businesses.
Websites, automations, and outreach engines, built fast.
Everyone says they sell AI systems, but unfortunately the industry is crowded with overzealous claims and 2012 solutions dressed up as AI. That's why I show you real work that's already been automated and is currently live in production for clients — no meetings, no slide decks, just evidence you can watch for yourself.
CAPABILITIES/WebsitesAutomationLead GenIntegrations
01 / Thesis
Most small businesses are running on infrastructure built for a different decade.
We close that gap.
02 / Capabilities
One studio. Four capabilities. Built around how operators actually work.
02 / ROLE AUTOMATION
Role Automation
Replace entire desk-job functions with AI-powered systems. Data entry, email triage, customer support tickets, scheduling, report generation, demand and logistics planning. If a person at a computer is doing it repeatedly, it can be automated.
03 / LEAD GENERATION
Lead Generation Engines
Cold outreach pipelines that find prospects, enrich contact data, and send personalized pitches at scale. The same architecture The Watts Company runs internally to find new clients.
04 / ENTERPRISE INTEGRATIONS
Enterprise Integrations
Custom AI integrations into existing enterprise systems — ServiceNow, SAP, CRMs, ERPs, internal tools. We connect Claude and OpenAI APIs into the workflows your business already runs on.
03 / Selected Work
Work that makes the case for itself.
PRODUCT / SPORTS ANALYTICS / 2026
What NHL players actually take home — after the tax man.
ThePuckTax is a public NHL salary cap analytics platform that calculates real take-home pay across all 32 markets — factoring federal, state, and jock taxes per jurisdiction. Per-player calculations, roster tax efficiency rankings, comparison deltas across teams, and a GM mode for what-if scenarios. Built end-to-end from data layer to calculation engine to UI.
View livePRODUCT / TRAVEL PLANNING / 2026
A full road trip planner. Map, GPS, and the entire Supercharger network.
USA Road Trip is a multi-day trip planning product. Drop city stops on a map and the app generates real driving routes, surfaces every Tesla Supercharger along the way (1,800+ stations pulled live from the National Renewable Energy Lab API), and tracks your real-time GPS position as you drive. User accounts persist trips for later, with auto-detection of which day and stop you're on mid-route. Built end-to-end — auth, geocoding, third-party API integration, real-time GPS, and the marketing site itself.
View live
freight-coordinator / live
running
INPUT
ORDER RELEASE
from ERP · event-driven
INTELLIGENCE
AI ORCHESTRATOR
Claude · routing + decisions
ROUTE
UPS
API integration · ~50/day
FEDEX
API integration · ~30/day
CENTRAL TRANSPORT
email automation · ~12/day
EMIT
OUTPUT
DOCUMENTS
BOLs · packing slips · labels
OUTPUT
STAKEHOLDER UPDATES
email · Slack
OUTPUT
STATUS LEDGER
Postgres · audit trail
↳ STATUS LEDGER → AI ORCHESTRATOR · EXCEPTION HANDLING
HOST/AWS Lambda + RDS
SCHEDULE/event-driven + scheduled
STACK/Python · Claude · Carrier APIs · Email
$ freight run --window=last_24h [ingest] orders released → 184 [group] shipments consolidated → 47 [schedule] pickups confirmed → 47 [document] BOLs + labels generated → 47 [report] stakeholder updates sent → 112 ✓
CLIENT WORK / FREIGHT COORDINATION / 2026
Carrier scheduling, documentation, and status reporting — fully automated.
An end-to-end freight coordination system built for a client managing high-volume outbound shipping. Replaced a manual workflow that previously consumed hours of every day. The system schedules pickups directly with carriers (UPS, FedEx, Central Transport, and others) — interfacing with carrier portals where APIs exist and via email where they don't. It groups shipments intelligently, generates and sends shipping documentation, replies to carrier correspondence, and updates internal stakeholders on shipment status as it changes. Every email, every document, every status update is handled by language models. Zero human intervention required between order release and pickup confirmation.
WEBSITE / GUIDED FISHING OUTFITTER / ARKANSAS / 2026
A 70-year-old fishing outfitter, brought into the modern era.
Cotter Trout Dock is a family-owned guided trout fishing operation on Arkansas's White River, founded in 1954. Their existing site hadn't been touched in over a decade. We rebuilt it as a cinematic single-page experience emphasizing their three-generation heritage, private 15-acre island, and Field & Stream-featured shore lunches.
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watts-pipeline / nightly
running
01
DISCOVER
Apollo, Indeed, web scrape
02
ENRICH
Contact + firmographic data
03
EVALUATE
Claude — fit scoring
04
PERSONALIZE
Per-prospect copy
05
SEND
Instantly — sequenced outbox
HOST/DigitalOcean droplet
SCHEDULE/cron — 02:00 CT nightly
STACK/Python · Claude · Apollo · Instantly
$ pipeline run --mode=nightly [discover] prospects fetched → 412 [enrich] contacts hydrated → 387 [evaluate] claude fit-pass → 142 [personalize] drafts generated → 142 [send] queued via instantly → 142 ✓
INTERNAL / LEAD GENERATION ENGINE / 2026
We built our own lead engine. We can build yours.
The Watts Company's internal lead generation pipeline finds small businesses with operational gaps, enriches contact data via Apollo, evaluates fit using Claude, generates personalized pitches, and sends through Instantly. It runs nightly on a DigitalOcean droplet. The same architecture is available as a custom build for any business that wants to stop relying on inbound.
04 / Process
How we work.
01 / DISCOVERY
30-minute call. We figure out what you actually need, not what an agency would sell you.
02 / BUILD
We build fast. Most projects deploy in under two weeks.
03 / HANDOFF
You own everything. Code, hosting, accounts. We stay on retainer if you want, or walk away clean.
05 / Fit
Who we work with.
GOOD FIT
- Small businesses (under 100 employees).
- Operators who can make decisions without a committee.
- Anyone whose website embarrasses them.
- Anyone tired of their team doing repetitive work that could be automated.
NOT A FIT
- Enterprises with procurement processes.
- Anyone shopping for the cheapest possible vendor.
- Anyone who wants AI for the buzzword, not the outcome.
The Watts Company is a small studio building AI-powered systems for businesses that don't have a tech team. We design custom websites, lead generation engines, and back-office automations — the same infrastructure that Fortune 500s pay agencies six figures for, made accessible to operators with under 100 employees.
07 / Trusted By
